Sea Gull Lighting Introduces Merchandising Program

Five new in-store merchandising programs are available to electrical distributors from Sea Gull Lighting Products, a manufacturer and marketer of decorative and functional lighting products.

All five programs are designed to help electrical distributors promote their businesses as well as Sea Gull Lighting products through the use of numerous sales and promotional tools ranging from window clings, display headers and counter mats to fully-loaded display units. The five packages include:

Promotion 1. This basic promotional point-of-purchase program includes a set of Ambiance lighting systems and Energy Star counter mats, a corporate banner, ceiling tri-rama, pennant flags, “authorized” window clings, 25 baseball caps and contractor pens, POP display and a freestanding catalog merchandiser.

Promotion 2. The Energy Star point-of-purchase program includes three levels of promotions aimed to specifically highlight the company's more than 500 Energy Star-qualified lighting fixtures. Depending on the option, these promotions can include one to three gondola light board units, an energy meter demo unit with graphics, POP display with header sign and ceiling tri-rama, and special pricing for displayed products.

Promotion 3. The Ambiance lighting systems point-of-purchase program includes two options for using product display bins, graphics/POP display and an assortment of products for display and stock.

Promotion 4. The Works is a point-of-purchase combination marketing tool that contains the basic elements of promotions one through three.

Promotion 5. The Ultimate is designed as a comprehensive sales and marketing program, which includes all the promotions' finer marketing elements.

Headquartered in Riverside, N.J., Sea Gull Lighting Products LLC, provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets.

For more information on Sea Gull Lighting Product's new electrical distributor's merchandising program, contact your local Sea Gull Lighting sales representative, call (800) 347-5483, or visit the Web site at

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