Times & Trends: Long Live the BHAG

Times & Trends: Long Live the BHAG

A distributor of reconditioned electrical equipment believes a Big Hairy Audacious Goal (BHAG) will revolutionize his business niche.

This month’s cover story about Bill Schofield’s idea for transforming Group CBS, Gainesville, Texas, and the market for reconditioned, remanufactured and surplus electrical equipment is yet another good example that the popular 1990s management strategy of setting a Big Hairy Audacious Goals (BHAGs) still has legs.

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