The Kenneth Cole flagship store at the corner of Bowery and Bond Street in New York City recently underwent a redesign to set the stage for what the company called a new era in development of the shoe and accessory maker’s stylistic evolution. Walking into the space draws attention to the displays of clothes, bags and shoes, all lit by a new LED lighting system.
LED lighting manufacturer Soraa, Fremont, Calif., worked with Kenneth Cole and its lighting designers at Lites on West, who used 130 of Soraa’s A111 LED lamps in track fixtures, giving the space dimming and control flexibility. Soraa says its lamps create a theatrical feel, “allowing the store to be the stage and the fashion to be the star.” The lamps’ high output, narrow spot, crisp beam edge and low glare made it the right lamp to illuminate this innovative retail space. What’s more, Soraa’s lamps kept the store within the City of New York’s energy guidelines.
“Soraa, from the beginning, was a given. Everything worked as it was supposed to and the space and products look outstanding,” said Gadi Benyaacov, Lites on West, a lighting design firm based in New York City.
Utilizing every color in the rainbow, especially deep red emission, Soraa’s lamps render warm tones accurately, with a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. The company’s technology also utilizes the violet emission to properly excite fluorescing brightening agents in clothing, paper and plastics and natural objects like human eyes and teeth.