25 Sure-Fire Sales Tips: Electrical Distributor Outside Sales Guide

25 Sure-Fire Sales Tips: Electrical Distributor Outside Sales Guide

"18. Never apologize for your price. An apology will tell the customer that you think the price is too high. Your goal is to justify the price by reviewing the product’s features and benefits and the service package your company offers."

Sure, customers have more options than ever when shopping for electrical products, options that don’t always include full-line electrical distributors. But whether the new source of competition is AmazonSupply, Google Shopping for Suppliers, W.W. Grainger, an energy-service company (ESCO) or a new online competitor no one has heard of yet, full-line electrical distributors have some inherent advantages. Many of them are related to the knowledge full-line electrical distributors should h

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