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The Great Sales Divide

April 25, 2024

Warren Electric sells eight locations to The Reynolds Co.

Sept. 1, 2003
As part of a company-wide restructuring plan, the Warren Electric Group, Houston, has sold eight branches locations in the north and central part of Texas

As part of a company-wide restructuring plan, the Warren Electric Group, Houston, has sold eight branches locations in the north and central part of Texas to The Reynolds Co., Dallas.

Under the terms of the agreement, Reynolds would purchase certain assets and/or assume lease obligations in Dallas, Longview, Paris, San Antonio, Sherman, Tyler, Wichita Falls and Waco. The Dallas operations would be merged with Reynolds' existing facility in Dallas and would give Reynolds exclusive rights to the Allen-Bradley franchise in Dallas. Previously, Reynolds and Warren had shared a dual franchise arrangement in Dallas.

The business units in all other locations would remain open and operating under Reynolds management, according to the companies.

Cheryl Thompson-Draper, chairman, president and chief executive officer of Warren Electric, is driving a turnaround plan to help the company rebound from last year, which represented the first operating loss during Thompson-Draper's watch. Warren has already laid off about 55 of its approximately 550 workers, cut expenses and consolidated offices in an effort to shore up its balance sheet.

With $271 million in 2001 sales, Warren Electric is the 19th largest electrical distributor, according to Electrical Wholesaling magazine's Top 250 listing. The company said it would continue to service its telecommunications and data communications customers in both Dallas and San Antonio.

The 155-employee Reynolds Co., the 46th largest electrical distributor in EW's Top 250 list with $95 million in sales, currently serves customers in Dallas, Fort Worth, San Antonio, Austin, Abilene, Odessa and Houston.