Illustration_60886103 / Kheng Ho To / Dreamstime

World Electric Announces New Leadership Roles

April 23, 2024
Sonepar's World Electric promoted several executives to new roles in sales, supply chain management, operations, lighting and logistics.

World Electric/Sonepar (Tampa, FL): The company made several key changes to its leadership team:

 Brandon Cox, in his 24th year at World Electric, has been named VP of Sales-Central and West Florida. He and his team will be responsible for accelerating sales growth including new markets such as solar and electric vehicles, new customer acquisition and expanding growth with current customers. 

 Ben Austin, who joined Sonepar 12 year ago, has been promoted to VP of Supply Chain responsible for Supply Chain and Operations for Georgia and Florida. He manages all logistics including the regional distribution centers, branch warehouse operations, transportation and safety. 

Jim Paolucci, who came to World from the Siemens sales organization, has been hired as director of Gear Sales for World Electric. In his newly created role, he will be responsible for growing all sales in the gear category, developing services and solutions that deliver a differentiated value proposition to customers and developing internal gear specialists to increase our technical capabilities.  His expertise in gear will position World Electric in services and solutions, new industrial markets and project management. 

 Kevin Massey is now director of Lighting Sales. Also in a newly created role, he will be responsible for growth and expertise in the lighting category as well as best-in-class project management and software solutions to deliver a best-in-class customer experience in lighting and lighting controls.

Gabino Martinez, has been promoted to director of Operations, South Florida. In this expanded role, he will focus on all South Florida warehouse and regional operations.