To compete against bigbox stores and other national distributors that target homeowners residential lighting distributors focus on the high end of the lighting market The lighting design for this Colorado vacation home won a 2014 Source Award from Eaton Cooper Lighting Photo courtesy of Eaton Cooper Lighting

To compete against big-box stores and other national distributors that target homeowners, residential lighting distributors focus on the high end of the lighting market. The lighting design for this Colorado vacation home won a 2014 Source Award from Eaton Cooper Lighting.

A Closer Look at EW’s Electrical Pyramid - Product Specialists

Looking to learn more about alternative channels of distribution for electrical products? This article breaks down some of the key bricks in Electrical Wholesaling’s Electrical Pyramid.

The updated Electrical Wholesaling Electrical Pyramid in last month’s issue offered readers a fresh overview of the many different ways electrical manufacturers can bring their electrical products to market. As we mentioned in that article, traditional full-line distributors still account for between 70% and 80% of a total annual market for electrical products that’s somewhere in the neighborhood of $100 billion.

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