AmazonSupply. Mention the company to electrical distributors and they see it as a harbinger of the future and a threat; an opportunity to sell to an entity that resells products to others; or as an entity to be dismissed. To manufacturers, it represents an unknown that they feel they need to engage with out of concern that if they don’t, their competitors will.
But AmazonSupply may also offer a growth opportunity for distributors. Launched in 2012, AmazonSupply has gained visibi