AmazonSupply or Traditional Distributors Where will he buy his electrical products in the future ©iStock.com/kali9

AmazonSupply or Traditional Distributors: Where will he buy his electrical products in the future?

AmazonSupply: Threat or Partner?

"We think AmazonSupply could represent a very real growth opportunity for progressive distributors who plan to be in business over the next five-to-ten years. The key is determining whether or not you are willing to make an honest assessment of your company’s ability to compete with AmazonSupply and if you are willing to make any necessary investments to up your game to do it more effectively."

AmazonSupply. Mention the company to electrical distributors and they see it as a harbinger of the future and a threat; an opportunity to sell to an entity that resells products to others; or as an entity to be dismissed. To manufacturers, it represents an unknown that they feel they need to engage with out of concern that if they don’t, their competitors will.

But AmazonSupply may also offer a growth opportunity for distributors. Launched in 2012, AmazonSupply has gained visibi

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