Electrical Wholesaling Market Planning Guide: Product Mix

   

The product mix shows how electrical distributors’ sales break down by product group. To use these numbers, multiply your sales figure by each product mix percent to estimate the sales of each type of product. (It’s a very rough measure, and the process works better for some types of products than others.) Compare these figures to your own sales by product type to see how your company is doing. By stacking your company’s mix up against the ones we give, you can see whether you’re in

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