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EW Executive Insights Podcast - DISC's Chris Sokoll

Dec. 5, 2023
Get Chris Sokoll's 2024 Electrical Market Outlook and tips for more effective marketing planning. Chris is the president of DISC Corp. (www.disccorp.com), the electrical market's leading provider of industry sales data.
About the Author

Jim Lucy | Editor-in-Chief

Jim Lucy, Editor-in-Chief, Electrical Wholesaling magazine and Electrical Marketing newsletter.

Over the past 40-plus years, hundreds of Jim’s articles have been published in Electrical Wholesaling and Electrical Marketing newsletter on topics such as the impact of new competitors on the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics. In addition to his published work, Jim regularly gives presentations on these topics to C-suite executives, industry groups and investment analysts.

He recently launched a new subscription-based data product for Electrical Marketing that offers electrical sales potential estimates and related market data for more than 300 metropolitan areas, and in 1999 he published his first book, “The Electrical Marketer’s Survival Guide” for electrical industry executives looking for an overview of key market trends.

While managing Electrical Wholesaling’s editorial operations, Jim and the publication’s staff won several Jesse H. Neal awards for editorial excellence, the highest honor in the business press, and numerous national and regional awards from the American Society of Business Press Editors. He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. (now Rowan University).

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