Southwire, Carrollton, Ga., is launching a broad line of electricians’ hand tools, testers and meters as an extension of its existing brand of Maxis contractor equipment. It’s one of the largest if not the largest launch in the hand tools and test equipment product areas in recent years.
The new Southwire line of Electrician’s Tools includes approximately 120 stock-keeping units (SKUs) for hand tools and 40 SKUs in meters and test equipment, and includes screwdrivers, nutdrivers, pliers, cable cutters, crimpers, strippers, fishing and bending equipment, multimeters, clamp meters, voltage testers, IR thermometers and borescopes.
The Electrician’s Tools line is an extension of Southwire’s current offering of wire and cable products and service solutions throughout the installation and construction process. The company says it’s a logical evolution that began four years ago with the acquisition of Maxis Contractor Equipment.
“As a leader in the wire and cable industry, we know contractors and understand the wants and needs they face daily on the jobsite,” said Brandon Moss, V.P. of Southwire’s Tools & Accessories. “Adding Electrician’s Tools to the existing line of Maxis Contractor Equipment completes the product portfolio. We now offer solutions on both ends of the spectrum, from contractor equipment to electrician’s tools and a whole range of other categories in between.”
“Southwire has provided high quality electrical wire and cable for over six decades. We’re proud to now tie our name to a line of durable and cutting-edge tools for the electrical industry,” added Norman Adkins, executive V.P. Southwire, and president Southwire’s Electrical Division. “Our launch advertising campaign states, our tools are ‘Built for Strength. Built for Reliability. Built for Work.’ We think users will agree.”