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General Cable and Alflex form alliance

Oct. 1, 2003
Alflex Corp., Long Beach, Calif., and General Cable Corp., Highland Heights, Ky., formed a product development and marketing alliance in which General

Alflex Corp., Long Beach, Calif., and General Cable Corp., Highland Heights, Ky., formed a product development and marketing alliance in which General Cable will supply all of Alflex's needs for aluminum wire and cable and the companies will jointly develop new products.

The alliance unites Alflex's armored cable and General Cable's power wiring and low-voltage wiring products.

Alflex and General Cable also plan to form a joint venture to develop composite cables combining power and data cable for offices, security systems, factory communication and industrial automation. The new products will be sold by both companies' sales channels.

"What we're trying to do is get into the whole office automation business," says Roddy Macdonald, Alflex's chief operating officer. "We're working with them to try to develop a standard. The problem in the marketplace at the moment is that there is no standard. So what happens is you end up doing specialty cables for every single job. Whereas if you can have a common standard throughout the industry, that will be better for everyone."

The formation of that joint venture is subject to execution of definitive agreements by both companies.

About the Author

Doug Chandler | Senior Staff Writer

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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