IDEA’s 2023 Conference in Nashville, TN, from Sept. 18-20 offered attendees a look at both the association’s journey over the past 25 years and a glimpse of some of the new services it will be offering in the future
Mike Wentz, IDEA’s VP of sales and marketing and a veteran of the ERP industry and survivor of the dot-com era has shepherded dozens if not hundreds of distributors and manufacturers through the ever-evolving world of distribution software, online storefronts and digital product data during his 40-plus years in the electrical wholesaling industry. He kicked off the meeting with a fascinating retrospective of the market’s journey with product data, from the reams of Trade Service catalogs that used to line the counters of distributor branches, through the exciting but often frustrating days of the dot-com revolution and onto to the modern era and the development of the IDW and now the IDEA Connector.
In today’s world of digital electrical product data, electrical distributors and electrical manufacturers continue to work together with the IDEA team to develop clean data that can act as “single source of truth” for not only wholesalers, manufacturers and independent reps, but quite possibly eventually end users as well.
• Become more predictive in nature by predicting missing data and/or market basket data
• Leverage AI and machine learning to help IDEA offer services beyond what’s now available
• Position the TAC to remain/be open to reviewing all new data management opportunities, such as best-in — class or state-of-the-art services, startups and innovative offerings.
Current members of the Technical Advisory Council are: Aravind Padmanabhan, executive VP & CTO, nVent; Kerry Young, president & CEO, Bluemeteor; Josh Bone executive director, ELECTRI International; Satya Sanivarapu, NAED’s technology director - Digital Supply Chain; Phil Hale, CIO, Elliott Electric Supply; and Michael Delagado, president & CEO, Canals.ai.
Josh Bone, who has worked closely with NECA through ELECTRI International for many years and has a seat on IDEA’s TAC, provided some solid insight into the challenges that electrical contractors now have with job-site productivity, hiring new electricians to keep pace with the wave of retiring Baby Boomers and the need to embrace pre-assembled products and system.
The overall tone of the meeting was buoyant, and although final attendance figures weren’t available at press-time, one IDEA staffer said attendance was roughly the same as the 2022 IDEA E-Biz Conference, which attracted more than 200 attendees and set an attendance record.
About the Author
Jim Lucy
Editor-in-Chief
Over the past 40-plus years, hundreds of Jim’s articles have been published in Electrical Wholesaling and Electrical Marketing newsletter on topics such as the impact of amazonsupply.com and other new competitors on the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics. In addition to his published work, Jim regularly gives presentations on these topics to C-suite executives, industry groups and investment analysts.
He recently launched a new subscription-based data product for Electrical Marketing that offers electrical sales potential estimates and related market data for more than 300 metropolitan areas, and in 1999 he published his first book, “The Electrical Marketer’s Survival Guide” for electrical industry executives looking for an overview of key market trends.
While managing Electrical Wholesaling’s editorial operations, Jim and the publication’s staff won several Jesse H. Neal awards for editorial excellence, the highest honor in the business press, and numerous national and regional awards from the American Society of Business Press Editors. He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. (now Rowan University).