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Somnuek Saelim | DreamsTime
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DreamsTime / Jon Bilous
Hot Local Markets Opener Photo 47728460 Jon Bilous Dreamstime 1025
Hot Local Markets Opener Photo 47728460 Jon Bilous Dreamstime 1025
Hot Local Markets Opener Photo 47728460 Jon Bilous Dreamstime 1025
Hot Local Markets Opener Photo 47728460 Jon Bilous Dreamstime 1025
Hot Local Markets Opener Photo 47728460 Jon Bilous Dreamstime 1025

Meet Spike. Spike barks. Bark, Spike, bark.

Nov. 1, 2003
Spike the robot dog barks trade-show new-product rhetoric. When Post Glover Resistors Inc., Erlanger, Ky., prepared to launch its PulserPlus, an all-digital

Spike the robot dog barks trade-show new-product rhetoric. When Post Glover Resistors Inc., Erlanger, Ky., prepared to launch its PulserPlus, an all-digital high-resistance grounding system, it wanted a unique way to grab attention at trades shows.

Enter Lohre & Associates, a Cincinnati-based advertising firm, and their concept for a futuristic barker, Spike. The agency, which specializes in industrial advertising, fitted a flashy new Sony AIBO robotic dog with a wireless LAN card and a tiny microphone hidden under its red bandana, then programmed Spike to deliver an entertaining series of professionally-voiced monologues complete with choreographed robotic movements.

Together, Post Glover and Lohre positioned Spike — and the product, which protects industrial plants from electrical ground faults — as the “Digital Ground Hound,” a 24-hour watchdog to protect plants from electrical failure.

Spike allows Post Glover to introduce their new product via an irresistible medium. A video of Spike in action is available at Spike's home page at http://www.postglover.com/spike.htm.

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Some of the subjects covered in Bulletin Board include:

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Send pertinent information to Sarah Tobaben, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected]. All electronic photos should be in either “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.