Spike the robot dog barks trade-show new-product rhetoric. When Post Glover Resistors Inc., Erlanger, Ky., prepared to launch its PulserPlus, an all-digital high-resistance grounding system, it wanted a unique way to grab attention at trades shows.
Enter Lohre & Associates, a Cincinnati-based advertising firm, and their concept for a futuristic barker, Spike. The agency, which specializes in industrial advertising, fitted a flashy new Sony AIBO robotic dog with a wireless LAN card and a tiny microphone hidden under its red bandana, then programmed Spike to deliver an entertaining series of professionally-voiced monologues complete with choreographed robotic movements.
Together, Post Glover and Lohre positioned Spike — and the product, which protects industrial plants from electrical ground faults — as the “Digital Ground Hound,” a 24-hour watchdog to protect plants from electrical failure.
Spike allows Post Glover to introduce their new product via an irresistible medium. A video of Spike in action is available at Spike's home page at http://www.postglover.com/spike.htm.
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