Latest from Market Planning Guide

Downtown San Diego construction project / Metro Market Data
San Diego Construction1024
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Measuring Your Metros

July 31, 2019
Photo courtesy of
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Chart 2: Electrical Industry Sales Outlook, 2015-2018, Segments (% change)

The New Normal

Nov. 9, 2017
This photo illustrates two of the biggest drivers of this region's economy - oil & gas and agri-business.
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2015 West North Central Region Forecast

Nov. 24, 2014
The Bakken region oil boom continues to drive the conversation as the biggest game around, including multi-billion-dollar investments in petrochemical plants. A new $4.4 billion campus for Cerner in Kansas City leads the list of projects outside the oil patch. Overall, the region's electrical sales should grow 2.3% in 2015.

While the Bakken region continues to dominate the economic news in this region, Minneapolis has a billion-dollar stadium project underway for the NFL’s Minnesota Vikings and reportedly has an estimated $1 billion in multi-family projects underway or on the drawing boards in the downtown area, according to Minnesota Public Radio. Other projects of note include the $700 million data center Microsoft is building in West Des Moines, Iowa, and  Cerner’s planned $4.4 billion campus in Kansas City, Mo. But most of the really big projects are in North Dakota’s Bakken Region, including a $4 billion petrochemical facility; a $3 billion fertilizer plant that’s getting ready to break ground; and Dakota Gold Transfer’s plans to construct a crude transfer facility in the Bakken region that would eventually store 600,000 barrels of oil.


The three biggest metropolitan areas in this region -- Minneapolis, Minn., St. Louis, Mo., and Kansas City, Mo., pump up the electrical sales potential of Minnesota and Missouri. 


You can use the employment data below to calculate sales potential for key customer groups by region, state and Metropolitan Statistical Area (MSA) by using this data and Electrical Wholesaling's 2015 Sales Multipliers. To get these multipliers and to learn how to use them, click here to get to Electrical Wholesaling 2015 Market Planning Guide. Just scroll down and search for "multipliers."