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Stop the PR Madness

A beleaguered editor calls out for help from beneath a stack of press releases loaded with puffery and impossible-to-prove performance claims about lighting products.

It’s a busy time of the year in the lighting market. You had the recent Light + Buildings trade show in Frankfurt, Germany, May’s LightFair being held this year in Chicago, and the annual conference of the National Association of Innovative Lighting Distributors (NAILD) that took place in February.

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TAGS: Marketing
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