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    Insights, observations and opinions on life in the electrical industry.

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    Highlights

    Dec. 11, 2023
    With a move to an all-digital format come some exciting opportunities to serve readers and advertisers with more robust editorial content.
    Jim Lucy2015 1025
    July 31, 2023
    The health of the overall U.S. economy this year has surprised even the most optimistic forecasters.
    Jim Lucy2015 1025
    June 2, 2023
    Top 150 distributors continue to invest in their businesses despite an uncertain economy.
    Jim Lucy2015 1025
    March 31, 2023
    You can now ask ChatGPT and other chatbots hundreds of questions about your business, but don’t trust their answers implicitly — yet.
    Jim Lucy2012 770 2
    Feb. 9, 2023
    Less is seldom really more in this age of bite-sized chunks of news and information.
    Jim Lucy2012 770 2
    July 30, 2021
    Technological advances are quietly creating some out-of-this-world sales opportunities.
    Jim Lucy2012 770 2
    Feb. 18, 2021
    How the rep world has changed — and how in some ways it has stayed very much the same.
    Jim Lucy2012 770
    March 3, 2020
    Despite the influx of new technologies into the industrial market, the best sales strategies to sell industrial products haven’t changed much.
    July 30, 2018
    You can analyze your investment in local markets doing some rather simple calculations with the data Electrical Marketing publishes.