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    1. Green Market
    2. Electric Vehicles

    EW Executive Insights Podcast: ABB's Michael Plaster on Business Opportunities in EV Chargers

    Aug. 3, 2022
    Electric-vehicles chargers are here, and they have legit sales potential for electrical distributors and their customers.
    Abb Michael Plaster Headshot
    We caught up with Michael Plaster, executive VP and lead business manager for the ABB Electrification business at the ABB media briefing before the July 2022 ABB Formula E World Championship race for electric race cars in Brooklyn, NY. ABB is the official title sponsor for the international 2022 Formula E racing series. This year, teams of drivers compete in 10 cities around the world, racing electrically powered race cars at speeds topping 170 miles per hour.

    Plaster has been an executive leader with ABB for 15 years, including roles in the utility, construction and industrial markets. He has a mechanical engineering technology degree from Purdue University and a Master’s in Business Administration degree from Butler University. He is currently serving on NEMA's board of governors.

    Here’s Michael's take on the impact EV chargers are already having on the electrical market and the opportunities they will present in the future. 

    About the Author

    Jim Lucy | Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

    Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

    Before becoming an editor for Electrical Wholesaling  and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years. 

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