Abb Terra Charger 1025

EW Executive Insights Podcast: ABB's Michael Plaster on Business Opportunities in EV Chargers

Aug. 3, 2022
Electric-vehicles chargers are here, and they have legit sales potential for electrical distributors and their customers.
We caught up with Michael Plaster, executive VP and lead business manager for the ABB Electrification business at the ABB media briefing before the July 2022 ABB Formula E World Championship race for electric race cars in Brooklyn, NY. ABB is the official title sponsor for the international 2022 Formula E racing series. This year, teams of drivers compete in 10 cities around the world, racing electrically powered race cars at speeds topping 170 miles per hour.

Plaster has been an executive leader with ABB for 15 years, including roles in the utility, construction and industrial markets. He has a mechanical engineering technology degree from Purdue University and a Master’s in Business Administration degree from Butler University. He is currently serving on NEMA's board of governors.

Here’s Michael's take on the impact EV chargers are already having on the electrical market and the opportunities they will present in the future.