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Distributors form alliance to serve 13 SmithKline Beecham locations

Jan. 1, 2003
Seven of SmithKline Beecham's preferred electrical distributors have formed an alliance to supply the giant pharmaceutical manufacturer with MRO supplies

Seven of SmithKline Beecham's preferred electrical distributors have formed an alliance to supply the giant pharmaceutical manufacturer with MRO supplies for 13 manufacturing plants.

Peter Bellwoar, vice president of sales and marketing, Colonial Electrical Supply Co., Inc., King of Prussia, Pa., finalized the deal late last month, two years after he forged a similar alliance with seven electrical distributors to supply Merck & Co., Whitehouse Station, N.J.

Through the alliance, SmithKline Beecham, based in Philadelphia, Pa., expects to lower its purchasing costs with consolidated ordering and with volume purchasing discounts if it standardizes on product lines that the alliance's distributors sell, Bellwoar said.

SmithKline Beecham will purchase electrical MRO products through the alliance for its plants in Georgia, Missouri, Pennsylvania, Puerto Rico and South Carolina.

As with the Merck alliance, some of the participating distributors compete against each other in local markets or belong to different buying/marketing groups that go after these contracts. The participating distributors are Colonial Electrical Supply; Allied Electric Supply Co., Pittsburgh, Pa.; Cameron & Barkley, (through its Augusta, Ga., branch); Fromm Electric Supply Corp., Piscataway, N.J.; Warren Del Caribe, Carolina, Puerto Rico, (part of Warren Group, Houston, Texas); Williams Electric Supply Co., Johnson City, Tenn.; and United Electric Supply Co., St. Louis, Mo. Cameron & Barkley, Colonial Electric Supply and Warren Del Caribe were also part of the Merck deal.

About the Author

Doug Chandler | Senior Staff Writer

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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