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Imark allies with Canadian group

March 1, 2003
Seeking a much-needed presence in the Canadian market, Imark Group, Inc., Oxon Hill, Md., announced an alliance with IED Limited Partnership, Etobicoke,

Seeking a much-needed presence in the Canadian market, Imark Group, Inc., Oxon Hill, Md., announced an alliance with IED Limited Partnership, Etobicoke, Ontario, a buying/marketing group of 30 Canadian electrical distributors. The organizations will pursue national-account and integrated-supply contracts together.

The North American alliance will support national-account and integrated-supply opportunities, as well as the sharing of best practices between the organizations and among their members, said Steve Cunningham, Imark's president and chief executive officer.

The alliance gives both groups a way over a hurdle that had long stood between their members and some national or multi-location accounts. Alone, the groups had no way to serve a customer's facilities across the border except by picking individual distributor allies for each account, a hazardous process.

"When they pick up the phone, they don't know if they are calling the best distributor in the U.S. or the worst," Cunningham said. "So the tendency has been 'Let's just get hold of one of the chains.' They don't really care to do that because they are all independents."

Although the two organizations share some suppliers and each has access to some suppliers that the other buying group does not, Cunningham said that there are no plans, at least initially, to combine purchasing power.

The two organizations combined represent 200 independent electrical distributors with more than 900 locations and $5.5 billion in annual sales.

About the Author

Doug Chandler | Senior Staff Writer

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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