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A-B refuses to appoint WESCO/Reily

July 1, 2003
Rockwell Automation, Milwaukee, Wis., said it has chosen not to offer its Allen-Bradley Area of Primary Responsibility (APR) appointment for southeastern

Rockwell Automation, Milwaukee, Wis., said it has chosen not to offer its Allen-Bradley Area of Primary Responsibility (APR) appointment for southeastern Louisiana to WESCO Distribution, Inc., which last month acquired longtime Allen-Bradley distributor Reily Electric Supply, Metairie, La.

Rockwell Automation said it is evaluating other existing A-B distributors with experience and expertise in the oil and gas industry to find a successor to Reily in the territory. An appointment was planned for July 1.

When WESCO announced its agreement to acquire Reily Electric Supply ("News Watch," EW June '98, page 12), Tim Reily, chairman and former owner of Reily Electrical Supply, expressed confidence that Rockwell Automation would not change the status of Reily's A-B authorization, but he and Roy Haley, chairman, president and chief executive of WESCO, said the sale was not contingent on the appointment.

Rockwell Automation's motivation for dropping Reily remains unclear, even to the people at Reily. "Allen-Bradley made a decision that they have classified as being for strategic reasons, with not much explanation beyond that," said Bob Bruno, president of Reily. "They're not specific about their strategic reasons."

About the Author

Doug Chandler | Senior Staff Writer

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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