How an Ecommerce Strategy Helps Electrical Distributors Maximize Profitability
June 12, 2025
11:00 AM ET / 10:00 AM CT / 8:00 AM PT / 4:00 PM GMT
Duration: 1 hour
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Summary
What’s the secret to doubling your online orders in less than a year? Hein Electric Supply knows—and they’re ready to spill it.
Contractors are buying online more than ever, and electrical distributors who wait on the sidelines are missing out. But it’s not just about launching a website. The real wins come from using ecommerce to drive profitability across the business.
In this webinar, we’ll pull back the curtain on how Hein Electric Supply—an independent distributor with 9 locations across southeast Wisconsin—has made ecommerce a revenue engine, shattering records month after month.
You’ll hear how they’re:
- Doubling online order volume
- Saving hours on order processing
- Providing a premier customer experience that drives loyalty
- Increasing efficiency and accuracy through automation
Join us to learn what’s working—and what’s not—for Hein and other forward-thinking electrical distributors.
Speakers
VP, Ecommerce
Chris oversees commercial operations for ECI’s ecommerce and product content solutions across multiple regions, leveraging his extensive experience in developing and managing B2B SaaS technologies.
President
Chris Stoming has dedicated his career to the electrical industry since 1987. He’s is the President of Hein Electric Supply Company and has been with Hein for 19 years! Outside of work, Chris enjoys golfing and being with his children and grandchildren.
Sponsored by:
