EIMC Conference Agenda Announced

After receiving input from over 50 industry participants, Channel Marketing Group, Raleigh, N.C.,. announced a conference agenda for the Electrical Industry Marketing Conference (EIMC) that addresses the industry’s most pressing strategic issues. The EIMC will be held Aug. 7-9 in Chicago. The conference has the support of over 30 industry manufacturers and service providers.

According to Neil Gillespie, principal, Channel Marketing Group, “We heard from many people in the industry and distilled their key issues into these four:

How to accelerate new product and service development;

How to create stronger channel partner cooperation;

How to develop stronger execution planning with channel partners;

Stronger follow up and results measurement.

Most emphasized “measurable execution,” focusing on the latter two. To achieve targeted results, however, distributors, reps and manufacturers first need to develop and ensure performance of the same musical score by all players. That score reflects the complete role of marketing: to direct the organization on how to profitably serve customers with leading value. This can come from senior management with a marketing mentality or a senior marketing manager.

The EIMC will provide a venue for the industry to learn how to develop and execute a strategy based on respect and understanding of the end customer as well as manufacturer, distributor and rep objectives. The speakers for this conference are thought-leaders in their respective fields and have been carefully chosen to reflect this philosophy. Topics, and speakers, for the 2005 Electrical Industry Marketing Conference include:

From Channel Dissonance to Channel Harmony, presented by Anne T. Coughlan, Associate Professor of Marketing, Northwestern University, author of Marketing Channels.

Get Inspired! Techniques for Developing New Products & Services, presented by Bart Huthwaite, founder of the Institute for Lean Design and author of Engineering Change, Strategic Design and The Lean Design Solution: A Practical Guide to Streamlining Product Design and Development.

What Customers Think, presented by Bill Attardi, Attardi Marketing, and the publishers of EC&M, American Schools & University and other Primedia Business publications.

Improve Marketing Profitability! Clean Up Your Product And Pricing! presented by Allen Ray, President, Allen Ray Associates.

The Model Planning Process, presented by John Monoky, President, Monoky Associates

Acquiring and Keeping Customers: What Really Works, presented by presented by Slack Barshinger, recognized as one of the top business-to-business marketing agencies in the country by BtoB Magazine

Return on Marketing Investment: The Marketer's Imperative for the '00s, presented by Guy Powell, Demand, author of Return on Marketing Investment.

Keeping a Balanced Scorecard: Measuring Customer Loyalty Meaningfully, presented by Walker Information and Creating Loyalty.

Orchestrating Your Web Presence, The State of "e" in the Electrical Industry, presented by Keith Peck, President, ElectricSmarts.

A complete description of each session as well as conference workshops is available at www.eimc2005.com

“The speakers for this conference represent the strongest lineup I have put together” said David Gordon, principal, Channel Marketing Group, who has been developing conferences for the electrical industry for the past ten years. “Each year we review key channel marketing challenges. For this conference we identified speakers who can share insights from complementary industries as well as expertise from within the electrical industry. Our conference partners recognize the value that we bring to the industry and our desire to support a balanced set of manufacturer, distributor and rep objectives.”

The EIMC will be held August 7-9, 2005 in Chicago. To register, go to www.eimc2005.com. Early registration is only $599 and sixteen manufacturers are allowing distributors to use a portion of coop dollars towards the registration fee and some are providing independent representative with conference subsidies.

About the Electrical Industry Marketing Conference: The EIMC is the only conference in the electrical industry focused on solely supporting the strategic marketing needs of industry professionals. Lead sponsors of the conference include: Channel Marketing Group, Electrical Wholesaling, Cooper Industries, Hubbell Wiring Systems and eight industry service providers.

The conference is managed by Channel Marketing Group, www.channelmkt.com the electrical industry’s leading marketing consulting firm, serving manufacturers, distributors and service providers throughout the industry.

For more information regarding the EIMC, as a sponsor or about the sessions, or Channel Marketing Group, contact David Gordon at [email protected] or 919-488-8635.

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