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Eaton Launches Worldwide IT Campaign

Eaton Corp.'s Electrical Group launched a worldwide campaign to coincide with the Interop conference for business information technology professionals in New York last month. The “Power Through” campaign seeks to reintroduce Eaton's full capabilities to the IT channel and end-user communities. In addition to sponsoring and presenting during the event, Eaton debuted two new uninterruptible power system (UPS) products.

Eaton is building on its reputation as a manufacturer of well-regarded brands such as Powerware, MGE Office Protection Systems and Santak to show the IT world that it can help them power through on-the-job interruptions associated with power protection, distribution and management. The initiative will include a worldwide advertising campaign, increased sales and support programs and a dramatically expanded online presence to provide end-users and resellers the tools and expertise to confront their challenges.

“Eaton is one of the biggest names in the power quality business and we have strengthened our offerings through several key acquisitions to better serve our clients,” says Brad Nelson, director, marketing communications, Eaton's Electrical Group. “Eaton's commitment to innovation, outstanding client relationships and exceptional customer service and support is reflected in the Power Through campaign. We want to build awareness around Eaton's ongoing goal to empower its customers and channel partners and help ease the day-to-day frustrations that come with working in the IT industry.”

During Interop NY, Eaton unveiled two UPSs from the Powerware product line, the Eaton 9130 and 5130 UPSs. The 9130 is an online double-conversion UPS that operates at 95 percent efficiency. The 5130 is a flexible 1250 to 3000 VA line-interactive UPS with a compact size designed for dense rack enclosures. In addition, as part of the integration of recent acquisitions, Eaton also announced that its power management software products are now cross-compatible with its Powerware, MGE Office Protection Systems, Aphel and Pulizzi product families.

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