Generac Launches New Industrial Power Brand

Generac Power Systems, Inc., Waukesha, Wis., is introducing a new brand for its standby and portable power generation equipment for the industrial marketplace. Building on 50 years of expertise in the manufacturing sector, the Generac Industrial Power name accompanies a redesigned and re-engineered industrial product line, intended to better meet customer needs. Product improvements include new engines, new enclosures, several ergonomic enhancements and aesthetic changes.

“The business of selling and supporting industrial generators is extremely demanding, requiring reliable and flexible solutions that are acceptable for our clients,” says Noreen Brooker, senior channel manager. “The new Generac Industrial Power line of standby generators is a strong reflection of Generac's commitment to providing its customers with the most superior and reliable products that they demand.”

At the heart of the new Generac Industrial generators are some new industrial-certified diesel engines from Fiat Powertrain Technologies and Volvo powering the 60-400 kilowatt (kW) power range. These rugged EPA and CARB-certified engines have been proven reliable for the rigorous applications of electric power generation.

Other improvements include new enclosures that provide better sound attenuation, offer a rugged RhinoCoat exterior coating and a gasket-free, interconnected roof joint panel that requires no additional caulking. The increased sound attenuation is achieved thanks to improved silver Mylar insulation, consolidated sheet metal parts and added stiffness. Additional improvements include a systematic offering of oversized alternators.

To enhance the branding of Generac Industrial Power products and make them easily identifiable in the marketplace, the new standard enclosure paint color has been changed to dark gray and a new ‘Generac Industrial Power’ logo has been developed. The engine, alternator and internal sheet metal components will be dark gray and black. These visual elements symbolize a new direction for Generac Industrial Power that distinguishes the business from its residential and commercial segments.

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