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    1. Business Management

    Greenlee launches low-voltage unit

    May 1, 2003
    Greenlee Textron, Inc., Rockford, Ill., is hitting the datacom market with over 200 new products sold through its new DSV (data, signal and voice) unit.Most

    Greenlee Textron, Inc., Rockford, Ill., is hitting the datacom market with over 200 new products sold through its new DSV (data, signal and voice) unit.

    Most of Greenlee's DSV products are extensions of the company's line of tools for bending, holemaking, pulling, cutting/stripping, terminating and testing of wire and cable. The DSV product line includes crimpers and a broad array of crimping dies, test instruments and a punch-down tool.

    The company was drawn to the datacom market because so many electrical contractors are moving into that market. Study after study pegs the annual growth rate for the datacom market above 10%, and some estimate that premises wiring products now account for one-third of all cabling installations.

    Greenlee will augment its field sales force with datacom specialists, but distributors still will work through their same territory managers. Electrical distributors will be seeing new point-of-sale packaging, merchandising displays and related materials emblazoned with the new DSV logo, said Chris Tarpley, Greenlee's marketing manager.

    About the Author

    Doug Chandler | Senior Staff Writer

    Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

    Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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