The average distributor’s customer buys from different channels in a variety of ways, making it difficult for distributors to have a full grasp of the data available via multiple sales channels. Typically, decision makers look to digital channels like e-commerce or punch-out for insights into customer behavior and buying patterns since the data points are easily accessible. However, insight from only a few channels is incomplete. The preferred buying method among customers of
Behind the Transaction
How uncovering insights from unstructured data to gain a 360-degree view of customer transaction behavior is good for business.