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    Association News: NAED looks at catalog options

    Oct. 1, 2003
    Sterling Commerce, Inc., the producer of AnswerPro, is getting out of the business of managing content for CD-ROM catalogs, leaving the National Association

    Sterling Commerce, Inc., the producer of AnswerPro, is getting out of the business of managing content for CD-ROM catalogs, leaving the National Association of Electrical Distributors (NAED), St. Louis, Mo., and the Specialty Tools & Fasteners Distributors Association (STAFDA), Elm Grove, Wis., without a vendor to produce their electronic catalogs.

    STAFDA ceased publication of its electronic catalog with the September issue, but NAED plans to find another vendor. "It's an excellent product and we're trying to enhance it to migrate it for what we see as the future," said Joel Hoiland, president of NAED.

    That future catalog will probably be Web-based, Hoiland said, and will likely include new features.

    Sterling also produced the KRIS catalog for AHTD, which ceased publication earlier this year.

    About the Author

    Doug Chandler | Senior Staff Writer

    Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

    Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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