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IDEA seeks commitment on extranet

April 1, 2003
The Industry Data Exchange Association, Inc. (IDEA), Rosslyn, Va., sent a package of information to its members in late March with details of the pricing

The Industry Data Exchange Association, Inc. (IDEA), Rosslyn, Va., sent a package of information to its members in late March with details of the pricing and features of an extranet proposed by global telecommunications giant MCI WorldCom, Jackson, Miss. The board of IDEA was close to signing a contract that would commit it to substantial monthly charges, and the association wanted to make sure members were ready to go, said Dave Crum, chairman of IDEA and owner of Crum Electric Supply, Casper, Wyo.

The board hoped to have sufficient feedback from members to make a determination by the end of this month.

The industrywide extranet, now named IDEANet, would allow IDEA members to send and receive data and voice signals and be charged at a flat rate. If approved, IDEANet would be the main route for access to IDEA's industry data warehouse (IDW).

Flat-rate pricing would allow IDEA distributors to increase their EDI transactions without incurring additional transmission charges from a value-added network provider (VAN). Crum called the escalating VAN charges "a tax on our industry," and said the flat rate would allow electrical distributors to be more competitive.

"It's the first time, we understand from MCI WorldCom, that this has ever been done in the world on this scale," Crum said.

About the Author

Doug Chandler | Senior Staff Writer

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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