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Cree Lighting Endorses NEMRA POS Standards

March 30, 2022
The NEMRA POS minimum standards helps ensure a level of information consistency.

Cree Lighting, a division of Ideal Industries, has endorsed the NEMRA POS/POT Minimum Recommended Standards as part of its commitment to its independent manufacturer representatives and lighting agents.

Chris Brown, Cree Lighting’s VP of Distribution, said in the press release, “One of our goals at Cree Lighting is to become easier to do business with for our distributors. Endorsing the NEMRA Point of Sale Minimum Reporting Standards makes sense as it eases the process for our distributors while providing us with the essential information to compensate our manufacturer representatives.”

Rob Zimmerman, Cree Lighting’s VP of Commercial & Industrial Sales, added in the release, “It’s extremely important to us that our local manufacturer rep is appropriately compensated for supporting their local distributor. This is a relationship business. We value these relationships and are committed to ensuring our independent manufacturer representative agencies and lighting agents are appropriately compensated for developing business and their local support.”

Jim Johnson, NEMRA’s president, said, “On behalf of Cree Lighting’s NEMRA representatives, we appreciate their endorsement and commitment to the standards and to seeing that their reps are properly compensated for their sales efforts at endorsing distributors.  The NEMRA POS minimum standards helps ensure a level of information consistency that is important for manufacturers, can streamline processes for manufacturer and distributors and can ensure appropriate compensation is shared with the appropriate rep.”

Click here for more information on NEMRA’s POS initiative, to read the research and see which manufacturers and distributors have endorsed and adopted the standards.