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Aiming at the kid in everyone

To help distributors build sales of its commercial/industrial and Decora products, Leviton Manufacturing Co., Little Neck, N.Y., is appealing to everyone's sense of fun. The company is offering two new distributor promotions for 1998. The "Limited Edition" promotion consists of a 1/25th scale model race car, truck and trailer set. The "Geoffrey Dollars" distributor promotion offers Toys R Us Geoffrey Dollar gift certificates (Geoffrey is the Toys R Us giraffe mascot) redeemable at all Toys R Us, Kids R Us and Babies R Us stores nationwide.

To qualify for the Limited Edition promotion, distributors must place a stocking order of $2,000 in either Decora product or commercial/industrial product. A $2,000 stocking order entitles them to a Promo Power Pak, which includes all the materials needed to conduct the promotion. Participation is limited to the first 200 distributors. To qualify for the model race car, truck and trailer set, contractors must either purchase $800 worth of product from the selected Leviton product category or buy $150 worth of product and pay an additional $32.

To participate in the Geoffrey Dollars promotion, distributors must place a stocking order for $2,000, $3,000 or $4,000 in either the company's Decora or commercial/industrial products to receive Promo Power Pak materials, including Geoffrey Dollars certificates for distributors' contractor customers. Leviton willaward a $5 Geoffrey Dollars certificate for each customer purchase of $125 from one of the Leviton product categories.

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