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Ewweb 6268 2019 Ew Market Planning Guide Pr

Measuring Your Metros

July 31, 2019
Photo courtesy of
Ewweb 5086 Market Planning 2018 Pr 20
Photo by Tony Webster, CC-by-2.0
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2016 West North Central Region Forecast

Nov. 30, 2015
The decline of oil prices has slowed the boom in the Bakken Region's oil patch, but there’s a much more diverse mix of projects today. A new $2 billion fertilizer plant in Sioux City, Iowa, and the giant National Bio- and Agro-Defense facility in Manhattan, Kan., are highlights of strong growth outside of oil. With estimated growth of 6.5% in 2016 this is the hottest overall growth region in the nation.

Not all that long ago, the big news in this region was the once-in-a-lifetime oil & gas bonanza that transformed North Dakota’s Bakken region. There’s a much more diverse mix of projects today, from some medium-size hospital, warehouse and college construction in Omaha, Neb., and St. Louis, to CF Industries’ $2 billion fertilizer plant in Sioux City, Iowa and the giant National Bio and Agro-Defense facility in Manhattan, Kan., with a contract value reported to be somewhere between $705 million to $1.25 billion. More wind farms are underway in Iowa and North Dakota, including a Xcel Energy’s 100-turbine wind farm that recently broke ground in Courtenay, N.D.; the Mayo Clinic in Rochester, Minn., is looking at a massive expansion; and plans were announced earlier this year for a $500 million expansion of Minnesota’s Mall of America.


The trends show the West North Central region has been among the strongest in the nation in electrical sales growth while the region's overall GDP has trailed a little behind the national figures.


You can use the employment data below to calculate sales potential for key customer groups by region, state and Metropolitan Statistical Area (MSA) by using this data and Electrical Wholesaling's 2016 Sales Multipliers. Read through our introduction to the Electrical Wholesaling 2016 Market Planning Guide for some guidance on using these figures.


This photo illustrates two of the biggest drivers of this region's economy - oil & gas and agri-business.
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