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The proportion of electrical distributors' sales that goes to each of the customer groups is reported in the “Customer Mix” table on this page. You can use the customer mix percentages to estimate the dollar volume of sales that distributors in your area are getting out of each customer market.
With 37 percent of electrical distributors' sales, electrical contractors are by far the single largest customer group for electrical distributors.
These percentages and the sales and employment data elsewhere in the Market Planning Guide will help you create custom multipliers for your area. By tracking the sales into each customer market over time, you can pick up on trends in your market.
(as a percentage of electrical wholesalers' sales)
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