Westinghouse Lighting bolsters focus on Canadian market with joint venture

Westinghouse Lighting-US, Philadelphia, announced the establishment of Westinghouse Lighting Canada (WL-C), a joint venture between Westinghouse Lighting-U.S. and Combi Inc. Westinghouse Lighting-U.S. currently sells products into Canada through distributors and retail partners. Combi will remain Westinghouse Lighting's representative and third-party logistics provider.

A press release said the new company is to “provide superior products and services to Canadian customers while positioning the company for growth in the distribution and retail markets. Over time WL-C will expand the Westinghouse product assortment to meet the growing needs of the Canadian market.”

Ray Angelo, Westinghouse Lighting's president and CEO, said in the release, “Our long-standing relationship with Tony Di Natale creates a natural expansion opportunity for Westinghouse Lighting. We believe Combi's Canadian market expertise combined with the experience and product assortment of our company provides a solid foundation to build upon for many years to come.”

Combi, a Montreal-based sales and marketing agency, remains an independent entity supporting its current customers and manufacturers. Westinghouse Lighting-Canada will be a separate entity led by Tony Di Natale. Neither Combi nor Westinghouse Lighting-U.S. business operations will be impacted by the establishment of this new entity. The new entity will have dedicated resources including an office and distribution facility in Montreal.

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