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LIGHTING MARKET 101

April 1, 2003
Lighting is a world unlike any other in electrical wholesaling. It spans a wide range of applications in electrical land from those distributors who cater

Lighting is a world unlike any other in electrical wholesaling. It spans a wide range of applications in electrical land — from those distributors who cater to homeowners who walk into their lighting showroom looking for new dining room chandeliers to the distributors that speak the language of the ultra-hip, dressed-in-black lighting designers who want to make a life statement with their lighting designs.

Most electrical distributors service a clientele who live somewhere between these two extremes. They work with the electrical contractor who needs to provide a lighting package to a new housing tract, the facility manager who needs some new lighting equipment to light a recently reconfigured workstation on the factory floor, or a rep/building owner/architect team that needs a source of supply for a new commercial project.

About the Author

Jim Lucy | Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling  and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years. 

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