This article in the Triangle Business Journal says Ron Swoboda, Cree’s CEO has over the past few months replaced the heads of sales for the lighting division and components division – two areas that make up 45% and 50% of Cree’s revenue, respectively.
Said the Triangle Business Journal article:
"In lighting, Revolution Lighting Technology veteran Mike Bauer, who helmed Cree's lighting division, was replaced with Steve Barlow, an exec with a history of component sales at firms such as Intematix and Philips Lumileds… Bruce Renouard was replaced by a Cree veteran, Mark McClear, in components."