Illustration 60886103 / Kheng Ho To / Dreamstime
Photo 226496518 / Mohd Izzuan Ros / Dreamstime
Illustration_60886103 / Kheng Ho To / Dreamstime
Illustration 60886103 / Kheng Ho To / Dreamstime
Illustration 60886103 Kheng / Ho To / DreamsTime
Ron Steen, SLI's new V.P. of business and product development.

Specialty Lighting Industries Announces New Organizational Appointments

Nov. 24, 2014
Ron Steen, a lighting engineer who helped develop the first LED tail lamp for the automobile industry nearly two decades ago, has been appointed to the position of V.P. of business and product development for SLI.  Lyle Perkins has been appointed to the position of national sales and marketing manager for SLI, where he will be responsible for the company’s inside and agency sales force, sales strategy, and asset management.   Chris Reed has been appointed to the position of director of product innovation for SLI, where he will be responsible for helping to increase the market accessibility of SLI’s renowned line of specialty architectural fixtures as well as innovating new fixture platforms.     

Specialty Lighting Industries Inc. (Ocean, N.J.):  This architectural lighting fixture company recently appointed three lighting industry veterans to its marketing, sales, and strategic/product development team. Ron Steen, a lighting engineer who helped develop the first LED tail lamp for the automobile industry nearly two decades ago, has been appointed to the position of V.P. of business and product development for SLI.  Prior to joining SLI, Steen supported the field of general lighting as Director of Product Management for SSL Systems and Drivers at Philips Lighting Electronics and subsequently served as Vice President of Business Development, Americas for Xicato from 2007-2014.

With nearly 15 years of lighting industry experience, Lyle Perkins has been appointed to the position of national sales and marketing manager for SLI, where he will be responsible for the company’s inside and agency sales force, sales strategy, and asset management.  Prior to his role at SLI, Perkins served as international key account manager at Philips Lighting Electronics, where he was responsible for the company’s largest OEM and Distributor customers, and subsequently held the position of regional sales manager at Xicato. Chris Reed has been appointed to the position of director of product innovation for SLI, where he will be responsible for helping to increase the market accessibility of SLI’s renowned line of specialty architectural fixtures as well as innovating new fixture platforms.