ELA + Synergy Expands Lutron Representation into New York Metro, Long Island & Northern NJ
Key Highlights
- - ELA + Synergy will represent Lutron Electronics in New York metro, Long Island, and northern New Jersey starting September 1, 2025.
- - The transition replaces Thea Enterprises, which served the market for over 31 years, ensuring continuity and expertise.
- - The company commits to prompt quote responses, quick order acknowledgments, and enhanced sales and field support.
- - This change aims to support various sales channels, including electrical distribution, lighting showrooms, and commercial integrators.
- - ELA + Synergy's expansion reflects its longstanding relationship with Lutron and dedication to seamless customer service.
It's not unusual for independent reps to quietly finetune their line cards, but every once in a while a line change comes along that dramatically affects a local market.
That's the case with the recent news that effective Sept. 1, 2025, ELA + Synergy will represent Lutron Electronics in the New York metro area, Long Island and northern New Jersey markets. This includes the electrical distribution, lighting showroom, commercial integrator, and commercial window systems sales channels.
A post at Inside Lighting said ELA + Synergy will be replacing Thea Enterprises, Clifton, NJ, which represented and built the Lutron business in this market for more than 31 years.
An ElA + Synergy announcement said, “Our relationship with Lutron began in Philadelphia in 2010. For more than 15 years, ELA + Synergy has proudly represented Lutron in southern New Jersey, eastern Pennsylvania, and Delaware – delivering trusted expertise and strong customer relationships.
We’re expanding our team’s resources to ensure a seamless transition for customers in New York, Long Island, and northern New Jersey. Our service commitments include:
- Defined quote response times
- Prompt order acknowledgments
- Additional sales and field service support
These measures are designed to keep your projects moving without delays or interruptions.”