New WAC Lighting Identity Promotes Responsible Lighting

WAC Lighting, Garden City, N.Y., has changed its logo and tagline to “Responsible Lighting,” in a move to reflect the firm's efforts to support green energy-saving strategies, social progress and community involvement. WAC Lighting makes track, recessed, undercabinet, decorative and monorail lighting.

“We are working hard to make a difference in the world by contributing to social progress with responsible manufacturing practices and energy-saving technology,” says Shelley Wang, vice president and general manager. “Our responsibility extends beyond protecting the planet for future generations. We need to help fulfill the needs of society today by providing greater opportunities for people and their families. Over the past quarter-century, we have practiced this in everything we do, from stringent sourcing and product testing for safety and quality assurance, to environmental awareness in our product design and business operations. Working closely with our distributors and specifiers, we will continue to grow as a responsible lighting company.”

WAC Lighting has been adding compact fluorescent and LED lighting products to its product line and working on a sustainable lighting line using the most energy efficient technology available. The company rolled out a new brochure this month to promote its new InvisiLED display and accent tape lighting products.

The firm plans on continuing to maintain strong social bonds to the community, both locally and globally, through its affiliations with the American Red Cross, Alliance of Smiles, Gift of Life, Rotary International, and other foundations and relief organizations, says Wang.

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