Lenox Merchandising System Maximizes Flexibility

April 1, 2006
Lenox is taking merchandising to new levels of ease-of-use with its Wolf Wall modular merchandising system.

Lenox is taking merchandising to new levels of ease-of-use, customization and flexibility with its innovative “Wolf Wall” modular merchandising system. The Wolf Wall's simple patent-pending design makes it easy to use and extremely versatile. Unique interlocking 12-inch-by-12-inch modular pieces fit together effortlessly to build a core wall merchandising program, enabling dealers and distributors to customize wall layouts to suit their own needs and maximize the effectiveness of their available wall space.

The core system consists of only three basic components: the 12-inch-by-12-inch durable molded plastic modules with a perforated hole pattern, a 12-inch-by-3-inch integrated header that slides into position over the top of each module, and a universal mounting bracket that enables it to work on either pegboard or slat wall. The system is versatile enough to accommodate virtually any wall obstruction by creating unique configurations. It can even be hung over the top of doorways or customized to fit into very small spaces, such as beneath or around counters.

The merchandising system utilizes strong branding elements such as an embossed Lenox logo and a bold color contrast to make its tools stand out for easy identification by electrical contractors and other construction trade professionals.

In addition to the core program, Lenox plans to launch a number of accessory items to convert the system into off-shelf merchandising solutions next year, including counter displays, counter spinners and floor-standing spinners.

With headquarters in East Longmeadow, Mass., Lenox manufactures and markets hand tools, power tool accessories, band saw blades and sawing fluids in more than 70 countries around the world. For more information, contact Lenox at (800) 628-8810 or visit www.lenoxsaw.com.

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