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Ad Crawford Templin Photo 5e30a5ebabb53

AD Forms new Electrical & Industrial Business Unit

Jan. 28, 2020
Ed Crawford will be retiring and Jack Templin will lead the new business unit.

After six years as president of AD’s Electrical Business Unit and chief marketing officer, Ed Crawford (above-left) has elected to retire effective April 24, 2020 following the AD Electrical’s spring network meeting.

With Crawford’s retirement, AD members it was time to form a new Electrical and Industrial Business Unit and promoted Jack Templin (above-right) to lead the new unit. Crawford came out of retirement in 2014 after 27 years as an executive at Philips Lighting to lead the business unit on which AD was founded. Chairman and CEO Bill Weisberg expressed appreciation for Crawford’s contributions to the AD community.

“During Ed’s tenure with us, he helped build and develop a team in the U.S., Canada and Mexico, increased member and supplier engagement, revitalized member recruitment and brought on some long sought-after strategic suppliers,” Weisberg said. “As CMO, Ed was also responsible for leading our rebranding efforts to include introduction of AD’s tagline, “Together, We Win,” and leading our start-up in Mexico, which has grown to represent over 25% local market share.

The new E&I Business Unit is composed of the Electrical-U.S., Canada and Mexico, industrial and Safety–U.S. and Canada, and Bearings and Power Transmission divisions.

Templin, currently the Industrial and Safety Business Unit president, is being promoted as E&I’s president. In addition to his expanded role, Templin will continue as chief programs officer.

“During Jack’s eight-plus years with AD, he has built a phenomenal team, successfully led us through two mergers, drove the creation of and manages AD e-Commerce solutions, and delivered a  21% compounded annual average growth rate,” Weisberg said in the press release, noting Templin’s long-time career experience in both industrial and electrical channels.

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