Panduit announced that it served as the title sponsor and official cable tie for the 2020 Roadkill Zip-Tie Drags, which took place Jan. 17-18, 2020 at the Tucson Dragway in Tucson, AZ. Organized by MotorTrend’s hit original show, Roadkill, the weekend featured a unique combination of amateur drag racing, camping and a chance for fans to meet the series co-hosts David Freiburger and Mike Finnegan.
With the sponsorship, Panduit aimed to introduce its cable tie and electrical products to the automotive aftermarket, performance, hot rodding and racing industries. During the event, it had a sponsor product display and distributed samples of its cable ties to registered racers.
“Panduit is excited to partner with Roadkill, and its Zip-Tie Drags event is a great opportunity to showcase the performance our Panduit cable ties for Roadkill fans and automotive enthusiasts across the world,” said Matt Sturdy, Panduit channel manager for North America distribution, in a press release shortly before the event. “We look forward to seeing the inventive and impressive uses of cable ties many Roadkill fans will have on their Panduit-equipped racecars.”