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Atkore Announces Brand Refresh

July 22, 2020

Atkore  announced plans to refresh its  brand to better reflect its future as a comprehensive infrastructure solutions company built on almost 100 years of history in the electrical market. The company offered a glimpse of this refresh in this video.

 “Atkore’s refresh is both an inflection point for our business and a change in mindset,” said Bill Waltz, Atkore president & CEO, in the press release. “With a robust portfolio of legacy brands, the organization is elevating the Atkore brand to create a more seamless and consistent experience for our customers. This is an exciting opportunity for us to not only better reflect our aspirations for the future, but to simplify and standardize the brand around common principles," "Together, we are letting the world know the advantage we provide as one Atkore based on a foundation of our Atkore Business System and our strong values."

The company’s brand portfolio includes Allied Tube & Conduit, AFC Cable Systems, Heritage Plastics, Unistrut, Unistrut Construction, Cope, US Tray, Calbrite, Calbond, Kaf-Tech, Columbia-MBF, Eastern Wire+Conduit, ACS/Uni-Fab, Cii, Power-Strut, Calconduit, Razor Ribbon, Calpipe Security, Vergokan, Flexicon, and Marco.