Sad Socket Ads Aim to Spark Grid Improvements

April 1, 2008
According to Sad Socket, it is time for Americans to plug into a new electric power system. The Galvin Electricity Initiative, Chicago, is launching the

According to “Sad Socket,” it is time for Americans to plug into a new electric power system.

The Galvin Electricity Initiative, Chicago, is launching the “Sad Socket” public education campaign to draw attention to the dangers and inefficiencies of the outdated U.S. electric power system and encourage policy makers and state regulators to change the way utilities do business. The ads will appear in The Wall Street Journal, The Boston Globe, the Chicago Tribune and The Washington Post. An accompanying Web site — — offers policy solutions and suggests what consumers can do to conserve electricity, save money and join the movement to renew our electricity grid.

?The campaign asserts seven policy priorities that will remove regulatory obstacles to modernizing the grid and create a more reliable, efficient and secure electric power system:

  1. Base utility compensation on reliability, efficiency and customer service.

  2. Give utilities incentives to provide customers with time-of-use rates.

  3. Foster competitive free markets for electricity delivery and distribution.

  4. Enable smart microgrids.

  5. Require higher reliability standards for electricity distribution grids.

  6. Establish new energy efficiency standards that conserve power.

  7. Set-up tax codes to foster grid innovation.

“It is too costly, not to mention unsafe and entirely wasteful, to continue powering our digital economy on antiquated technology,” said Robert W. Galvin, founder of the Galvin Electricity Initiative and retired CEO and chairman of Motorola, Inc. “The technology to transform the electric power system exists right now. But until all of us demand state policies that put smart technology, cost structures based on time-of-use, plus true retail service competition into place, we'll be stuck with the costly, inefficient dinosaur of a system we have now.”

Political will and changes in regulatory policy are necessary to facilitate these advances and transform a power system that costs U.S. businesses, public institutions and homes more than $150 billion a year in waste and power outages, according to a release from the organization. While federal support for smart grid research and investment, as provided for in the Energy Independence and Security Act of 2007, is important, the “Sad Socket” campaign insists that states hold the key to motivating electricity distribution utilities to give consumers the power of choice, and to make changes that urgently modernize the grid.

The Galvin Electricity Initiative was launched by Galvin in response to the Northeast blackout of 2003 that affected 40 million people in eight states. Galvin's vision — a Perfect Power System that cannot fail the end-user — includes a major technological update as well as the development of smart microgrids that benefit consumers and suppliers alike.

Got an Item for Bulletin Board?

It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.

Some of the subjects covered in Bulletin Board include:

  • Charitable events/donations
  • Product promotions
  • Contests
  • Distributor support/training
  • Ground breakings
  • Industry awards/recognitions

Send pertinent information to Doug Chandler, Executive Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected]. All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1951.

Sponsored Recommendations