Cape Electrical Supply announces “One-Name, One-Brand” strategy

April 22, 2014

Cape Electrical Supply Co., Cape Girardeau, Mo., has announced a “One-Name, One-Brand” Strategy that consolidates the company’s 19 locations under their flagship name. Some of Cape Electric’s acquired locations had retained original trade names during the transition and conversion period. All 19 locations operating across seven states will now carry the Cape Electrical Supply name.

Cape President and CEO, Kyle Thoma, said in a press release announcing the move, “We want to have a clearly focused brand in the market and our efforts to bleed this in over a period of time have been successful. Part of this strategy is to define our mission to the three segments we serve. To customers, we are a solutions provider in the electrical wholesaling market. To vendors we bring value to the chain. To our employees, we offer an environment of growth and stability.”

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