Nine students from Mercy Career & Technical High School’s (Mercy CTE) junior class Graphic Design program competed to develop a secondary logo for Omni Cable. Winner Roberto Rodriguez (second from the right) won $2,000 in tuition assistance.

Students Compete to Design Secondary Logo for Omni Cable

June 16, 2017
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Omni Cable, headquartered in West Chester, PA, recently partnered with nine students from Mercy Career & Technical High School’s (Mercy CTE) Graphic Design junior class to help design a secondary logo for the company. Mercy Career & Technical High School is a private, urban career and technical high school sponsored by the Sisters of Mercy in Philadelphia.

The class participated in a competition to design a secondary logo for the company that will be used for promotional merchandise (shirts, giveaways, things of that nature) and anywhere Omni Cable’s primary logo is too long, said Corporate Communications Manager Courtney Serio. The winning design was voted on by Omni Cable’s employee-owners. The winner, Roberto Rodriguez, second from the right in the photos, was announced live on local new show Good Day Philadelphia. Rodriguez will receive $2000 in tuition assistance from Omni Cable.

“I was very surprised and extremely grateful that my logo was chosen by Omni Cable. This is the first time that I’ve ever been involved in a contest of this stature and it made my day and has made my family extremely proud,” Rodriguez said. “When they [Rodriguez’s family] picked me up from school, they bombarded me with congratulations and even some balloons. They were telling me about how they saw me on TV, with my name being announced as the winner, and that also put a great big smile on my face. What really made me happy was seeing the reactions of my family,” he added.

For the past three years, the school’s graphic design class has participated in an internal logo design competition where students were matched with faculty members to create a fictitious company and an accompanying logo.  The student winners were selected by peers and faculty members via paper ballot. “The 2017 competition was a bit more exciting as our students were matched with Omni Cable,” said Amanda Tees, Mercy CITE Graphic Design Instructor.

“The students’ final logos are very impressive and there were so many great designs to choose from that we needed the help of our entire company to select the winner,” said Serio.

The students also had the opportunity to present their designs to Omni Cable’s executive team in May 2017 at the company’s headquarters. “The partnership with Omni Cable has been beneficial in many ways, including giving our students real-world experience working with a client, presenting ideas in a professional setting and communicating outcomes with executives. We are deeply grateful to Omni Cable for giving our students an experience they will never forget,” said Tees.

Omni Cable’s Marketing Team will work with Rodriguez over the summer to fine-tune the logo and release it this fall.