Ewweb 4444 Link Channellock Rube 2 1

Channellock Commissioned a Rube Goldberg Machine

Feb. 21, 2018
Promoting the company's Made In America status, the machine eventually unfurls an American flag.

Tool maker Channellock, Inc., Meadville, PA, today launched a new marketing campaign that features a Rube Goldberg machine custom-built using several of the company’s products.

“Our new marketing campaign is designed to appeal to skilled trade professionals who use our products every day to build and repair machines, and develop innovative solutions to complex problems,” said Jon DeArment, president and COO of Channellock, Inc., said in a release. "We think they will enjoy both the creativity, fun and functionality of our Rube Goldberg machine, while recognizing our shared values of hard work, ingenuity and patriotism that are conveyed through all of our new advertising.”

There is also a “Behind the Scenes” interview with the contraptionist who built the machine for Channellock here: https://www.youtube.com/watch?v=cliInQTObvs