Fast Track for EV Growth on the Streets of Brooklyn

Fast cars and the quest for global sustainability may seem like an odd combination, but ABB is using the Formula-E series to raise the profile of electric vehicles and its growing portfolio of EV charging solutions around the world.

Jim Lucy

July 14, 2021

ABB has been a lead sponsor for the international Formula-E Series for electric-powered race cars since 2018. The company is using the sponsorship to increase visibility for its EV charging station business unit. ABB is a major player in this market in Europe and has big plans for expansion in the U.S.

Want a quick glimpse into the world of electric vehicles? Check out this photo gallery.

Photo credits: ABB and Jim Lucy, editor-in-chief, Electrical Wholesaling

About the Author

Jim Lucy

Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years.