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    RERO buys Brady Supply

    May 1, 2003
    RERO Distribution Companies, Inc., Rochester, N.Y., acquired Brady Supply Corp., Elmira, N.Y., in a move that expands its coverage of the Allen-Bradley

    RERO Distribution Companies, Inc., Rochester, N.Y., acquired Brady Supply Corp., Elmira, N.Y., in a move that expands its coverage of the Allen-Bradley line and further expands its industrial market operations.

    Brady Supply has operated in southern New York since 1931 and had 1998 sales of $7 million. RERO reported $85 million in 1998 sales.

    RERO plans to merge its Elmira branch with Brady's headquarters, Herrmann says. The new facility will feature more than 4,000 sq ft of office space, an expanded retail sales counter and more than 200,000 cubic ft of warehouse space.

    The Hassett family, former owners of Brady Supply, have retired from the business. Karen Gizzi will be branch manager for RERO's Elmira operations.

    About the Author

    Doug Chandler | Senior Staff Writer

    Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.

    Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

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