Hein Electric Supply Acquires Laser Electric Supply
Hein Electric Supply Co., West Allis, WI, acquired Laser Electric Supply & Lighting Gallery. Laser Electric Supply, located in Walworth WI, outside of Lake Geneva, specializes in servicing electrical contractors, industrials, and hospitality customers in southern Wisconsin.
Founded in 1990 by Jeff Liberman, Laser Electric Supply grew to 13 associates, added a lighting showroom and expanded geographic coverage in southern Wisconsin from Kenosha to Janesville. Hein Electric Supply plans to operate out of this current 15,000-sq-ft facility located at W5724 Willow Bend Rd.
The 80-year-old Hein Electric Supply services contractors, industrials, municipalities and national accounts. With this acquisition, Hein Electric Supply grows to 10 locations in Wisconsin employing 80 associates.
“With this acquisition, Hein Electric Supply expands our services offering footprint in southern Wisconsin that allows for growth in additional targeted markets. Our Projects, Operations, E-Commerce/Marketing, and Business Development teams have immediate plans in place to leverage the Laser Electric Supply name,” said Chris Stoming, president of Hein Electric Supply Co., in the press release.
Both organizations are part of AD and the recently formed AD Independent Electrical Supply division.